As people first read the name of the book: “civilization and its discontents”, it meant that the world was full of unsatisfied human. Sigmund Freud tried to give us an ideal of what happiness was, and he used a lot of human phenomenon to prove it. For example, a baby gets an apple could be a happy thing, a murder who kills a people could be a happy thing (for the murder’s twisted happiness only), and a woman who owns a glorious car could be a happy thing. So, different people are divided in different environment, and they seek happiness in many various aspects. After they are satisfied temporarily, the boy will not only eat one apple, the murder will kill more people, and the woman will buy a big house. People can require a higher demand because currently they are having the “dream-came-true” things and these are realities for enjoying. When they are fed up with little wishes, they begin to dream more. Therefore, people will never get terminus happiness, according to their developments.
In Adam Curtis video, he depicted that human natural could be individual in society, because that everyone has his or her own goals, or desires to live. In the period of 1920’s, manufactures made many goods like cigarettes, fashion clothes and delicious foods for human daily demands. Not only the surface life, but also political also needed a new idea of how to control messes. Then, there was a new way, to empire. Empire fully showed desires, not between people, but between countries. It either gave a ton of benefits for one country, or lots of lost for the opposite, as a representation for independent. When people were suffering war, they wanted peace for not approaching death.
The thing was that, smoking was not irrational for women, wars were irrational for world and freedom (peace) was for independent. Therefore, I do not agree that both Adam Curtis and Sigmund Freud are being happy.